On most social media platforms, the majority of users never post, comment, or actively engage with visible content. They scroll, read, watch, and move on. This behaviour is often described as “lurking,” a term that can sound passive or disengaged. However, research in online behaviour suggests a more structured reality. Quiet participation is not unusual … Read more
Scrolling through social media often creates the impression that uncertainty has disappeared. Timelines are filled with confident opinions, firm moral positions, and assertive claims presented as unquestionable facts. Everyone seems informed, decisive, and ready to defend their views. In online spaces, hesitation is rarely rewarded. Confidence, even when unsupported, tends to dominate. From a psychological … Read more
Pew Research reported in 2024 that fewer U.S. adults are actively posting on major social media platforms, even while overall usage remains high. Many people still scroll, read, and watch. Fewer consistently share their own lives. That shift has created a noticeable social category online: people who remain present but largely invisible. They may occasionally … Read more