social media lurking

Psychology Explains Why Social Media Lurkers Aren’t Passive but Also Aren’t What We Often Imagine

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Psychology

On any major social media platform, most people who see a post will never react to it. They will not like it, comment on it, or share it. They will read, watch, absorb, and move on. This is not unusual behavior. It is the dominant one. Psychology and internet research have long had a name … Read more

Why Most Social Media Users Never Post – What Psychology Actually Says

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Social Media

On most social media platforms, the majority of users never post, comment, or actively engage with visible content. They scroll, read, watch, and move on. This behaviour is often described as “lurking,” a term that can sound passive or disengaged. However, research in online behaviour suggests a more structured reality. Quiet participation is not unusual … Read more