Mr. Justin De Four is a Canadian businessman and serial entrepreneur, specializing in North American ventures and operations. He has extensive multi-sector experience spanning: public sector, hospitality, retail, e-commerce, marketing, project management, biotech, natural health, and food & beverage. Mr. De Four has been the Founder and CEO of several successful businesses, specializing in taking unique products & service concepts from inception through to commercialization. He is currently the founder and CEO of Blue Heaven Café, which in the span of two years has expanded its cafés and vending to a Canada-wide operation and a large exclusive contract with VIA Rail Canada Inc. He is also concurrently the CEO of Bio Life Sciences Inc. a company specializing in accelerating the commercialization of antimicrobial solutions and disruptive technology, with a special focus on market needs brought about by COVID-19 and beyond. Mr. De Four studied at York University within the field of Social Sciences, with a specific focus on Business & Society studies.